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Rams Engage México On Super Bowl LVI Sweepstakes & More…

Strategic Plan With Mexico RE: International Home Marketing Areas (IHMA) Project In The Works



(East Los Angeles, CA) January 15, 2022 [From The Editor’s Desk]: As professional teams here in our country continue their meteoric rise in national popularity, the parallel to that fact is, that it also is expanding into the global community, slowly but surely. Having said that, it is no wonder that our Los Angeles Rams have procured a very unique promotion with our biggest neighbor on our southern border, México. Once the ball starts rolling on this “win-win” international endeavor, it will bring more situational awareness of our NFL team into their country. So, let’s find out more about this intriguing and fast developing movement now afoot.


Let’ start by sharing with all of our followers what the Rams have officially issued as their press announcement regarding the project.


 LOS ANGELES RAMS LAUNCH SUPER BOWL LVI SWEEPSTAKES, RAMS PICK’EM AND DIGITAL LOTERIA FOR FANS IN MÉXICO


{Super Bowl LVI Sweepstakes to Provide Fans in México With Opportunity to Win Super Bowl Tickets and Trip to Los Angeles}


 [Fans Can Register to Play Rams Pick’em and Digital Lotería for Chances to Win Autographed Memorabilia and Rams NFL Tienda Merchandise]


As the Los Angeles Rams begin their road to Super Bowl LVI when they host the Arizona Cardinals on Monday, January 17th at SoFi Stadium for a Wild Card Playoff Game, the Rams are providing fans in México with opportunities to win Super Bowl LVI tickets, autographed memorabilia, merchandise and other exclusive prizes through a Super Bowl LVI Sweepstakes and interactive games such as Rams Pick’em and Digital Lotería.



The Los Angeles Rams-Arizona Cardinals Wild Card Playoff Game on Monday, January 17 at 7:15 p.m. CT will be broadcast in Mexico on Channel 5 (Canal 5), ESPN and Star+.



Last month, the Rams were granted access to México as one of its three International Home Marketing Areas (IHMA). As part of the new program, the Rams will engage fans in México through a variety of ways to build on shared traditions as part of a long-term, strategic effort to drive NFL fan growth internationally. Below are details about how the Rams will engage fans in México throughout the Playoffs and for future Rams games.



{Super Bowl LVI Sweepstakes}  The Rams are launching a Super Bowl LVI Sweepstakes to provide fans in México with a chance to receive tickets to the upcoming Super Bowl in Los Angeles. The enter-to-win contest will offer two (2) roundtrip flights to Los Angeles, a three (3) night hotel stay from (February 11-14) for two (2) guests, and two (2) tickets to Super Bowl LVI on February 13 at SoFi Stadium.


SoFi Stadium, the home of the Los Angeles Rams, is located at Hollywood Park, a near 300-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, Calif. The 3.1 million square-foot SoFi Stadium is the largest stadium in the NFL, as well as the first indoor-outdoor stadium. It seats approximately 70,000, expandable up to 100,000, with more than 260 luxury suites and more than 13,000 premium seats. SoFi Stadium will host Super Bowl LVI in 2022, the College Football National Championship Game in 2023, and the Opening and Closing Ceremonies of the Olympic Games in 2028.



To enter, fans must visit the Sweepstakes here and submit their contact information. The winner will be selected in a random drawing that will take place on February 2nd at 5:00 PM | PT and will be notified by e-mail or phone using the contact information provided at the time of entry. The sweepstakes entry period will end on Tuesday, February 1st at 11:59 PM | PT. All entrants must be legal residents of Mexico who are (21) years of age or older at the time of entry.


Fans can receive more information about the Super Bowl LVI Sweepstakes by visiting therams.com/sbsweeps-mx.


{Rams Pick’em}  The Rams are inviting fans in México to test their football instincts during the NFL Playoffs and regular season games with Rams Pick’em for the chance to win autographed memorabilia, gift cards to the Rams NFL Tienda, the official Rams Fan Store in México, and other exclusive prizes.



Launched on January 5th, the free-to-play, mobile-web predictions game allows players to compete for prizes by testing their ability to correctly predict outcomes of Rams games. Fans can register to play at https://www.therams.com/escogelos and make their predictions. Registration will be open on Wednesdays through kickoff of each Rams game. Rams Pick’em will be available for fans in México starting this Wednesday, January 12th, leading up to the Wild Card Playoff game against the Arizona Cardinals on Monday, January 17th and throughout the 2022 regular season.


{Digital Lotería}  Fans in México also can participate in the Rams’ Digital Lotería, a family-fun bingo-style game that provides fans with opportunities to win exclusive prizes during Rams games. Fans can register to play Lotería at www.ramsloteriamx.com by entering their mobile phone number and opting in to receive text message notifications. Lotería begins at kickoff of each Rams game.


{About the Rams Efforts in Mexico}  The Rams have a long history with México, accentuated in 2018 when they prepared to host a game in México City and engaged with the local community, civic partners, and fans there.  The various connections between México and Los Angeles across culture, geographic proximity, and tourism are infused through Rams gamedays, content and fan engagement efforts such as: the Vamos Rams platform; Spanish language content including game broadcasts on ESPN Deportes; and the NFL’s only Mariachi band (Mariachi Rams). In addition to the existing Vamos Rams channels on Twitter (@VamosRams) and therams.com, Rams fans in México also can visit the team’s Vamos Rams Facebook page for curated content throughout the year.



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